ATEA
Commercial for ATEA and the agency Trigger: employee photos analyzed with artificial intelligence and 3D-printed into a statue of the IT consultant.
No one makes statues of IT consultants, so ATEA decided to do it themselves. Together with the agency Trigger, we documented the process in which hundreds of employee photos were analyzed using artificial intelligence to recreate an average model of the IT consultant. This model was then used as the basis for 3D printing, resulting in a unique statue that represents the IT profession. The project combines technology, creativity and humor, and shows how data-driven tools can be used to highlight the people behind the screens.
