Li & Fjell
Advertising campaign for outdoor brand Li & Fjell and their Oslomarka collection, where real outdoor life from Østmarka meets stylized studio surroundings.
We produced an advertising campaign for the outdoor brand Li & Fjell and their Oslomarka collection. The whole project centers on the feeling of being outdoors and the joy it brings. To capture that mood, we headed out into Østmarka and drew inspiration from fishing, hiking, camping and the small breaks that arise all on their own. At the same time, we wanted to take this into a new world. So we brought these moments back to the studio, where we recreated them in a stylized form. This is how a meeting between real outdoor life and controlled studio surroundings came about, a little piece of the forest transported into the studio. The result was a video and photo campaign that invites the audience to feel a little of that same good feeling of being out in the woods.
