Viltrox 85mm EVO
Commercial for Viltrox' new 85mm EVO lens, a journey through humankind's urge to capture the world, from cave paintings to today's photography.
Viltrox launched their newest 85mm lens, the EVO. For the occasion they wanted a promo film with a more personal feel, a film that not only presents their newest product but also shows how creative tools evolve over time, and how the EVO lens is a natural next step in that development. The result became a journey through the evolution of humankind’s ability to capture the world around us, from cave engravings, to paintings, and now, photography through the EVO lens. We wanted to highlight the relationship between creator and tool, and show why this lens is built for the image-makers of today and tomorrow.
